Healthy Eyes Advantage (HEA) is the ‘next generation’ marketplace for independent ECPs (IECPs) offering the most competitive vendor pricing with benefits that buying groups and alliances don’t offer:

Consolidated billing
One-stop solution for all billing/member services needs
Greatest number of vendor programs – more than 250 programs
Strong partnerships with state professional associations that truly support the IECP
Our platform allows every member to ‘be the IECP they want to be.’

How do we do this?

Through the introduction of our HEA Solution Pathways, a suite of products and services that address five key areas identified by IECPs as vital to their success in a rapidly-evolving optical industry:

Savings
Technology
Education
Patient Engagement
Payment Solutions
We are continuing to bring new and exciting programs and solutions to our members.

Visit HEA